Mercier Mainwaring

CEO / Chair

Mercier Mainwaring is a Retail professional with over 45 years in the Industry, having worked for several of the major companies such as Etams, Debenhams, M&Co and MK One. Together with his multi product knowledge of Womenswear, Menswear, Children’s wear, Lingerie and all the Accessory categories Mercier has multi- channel operational skills across several disciplines. A director of 3 companies he has spent the last 18 years in Consultancy covering Executive Recruitment, FMCG Procurement and Global Sourcing.

Linsey McIlwraith

Head of UK Operations

Linsey McIlwraith – Experienced retail manager/buyer with a demonstrated history of working in retail management, fashion/shoe/lingerie buyer and hair and beauty wholesale. Skilled in building strong relationships, customer service, working in luxury and lifestyle brands, training and development.

Skills Summary

A pro active retail manager who has 17 years experience in sales and management. Fashion/Footwear and lingerie buyer who has built strong industry relationships with suppliers. A diplomatic communicator who encourages and enhances a teams strengths. Active capable staff trainer and motivator. Demonstrates strong leadership capabilities used to achieve sales results and meet targets, deadlines and objectives. Highly skilled at negotiation and prioritisation of tasks.


15:17 Ltd Ayr
April 2019- Present

Store operations manager

Responsible for setting up a new department store business, contacting and negotiating new concession partners for a brand new business. Drawing up contracts and invoicing for payments. My role includes cold calling potential new partners for the business and insuring businesses operating in store are to full capacity. This includes sales data reporting on stock lines sold and proactively promoting the stock in store.

During in the store set up period I liaised with contractors onsite whilst the restaurant was refitted. I also set up new suppliers for the stores restaurant and salon.

I had a major role in staff recruitment for the store and ongoing staff training.

On a daily basis the floor manager and supervisor report daily issues to me and I am fully involved in the resolution of these. Team development is a great part of my role as

HOURSTONS Ltd Ayr March 2010-February 2019

Multi department manager/Buyer

My role as a multi department manager within a busy independent department store involves the daily running of the fashion floor, lingerie department, shoe hall and cosmetics department.. I have extremely good organisational skills demonstrated by running multiply departments and managing my time effectively. I prioritise tasks to the changing needs of the business and department. I also account manage the in store fashion and shoe concessions and stock plan for their business needs and contractual requirements.

My teamwork skills are excellent and I demonstrate this daily by speaking with staff to explain the days sales targets and tasks to complete . I also have used this skill whilst organising several fashion show events which have increased the customer base and marketed the stores profile. Communication is a key strength which I am able to do effectively verbally or in written form such as department handovers. As a diplomatic communicator I am able to provide staff training with ease. I actively train staff so they can develop both career wise and personally.

As a pro active retail manager I am commercially aware. I use this daily whilst in store and whilst out buying product for the departments. I actively monitor what other stores are doing and often ask for customer input on new brands to buy in. I have achieved a 30% increase on fashion sales by using feedback effectively.

Core competencies

•Staff training and development resulting in improved sales •Managing time effectively to increase productivity •Sourcing high margin products to grow profitability •Merchandising

•Budget planning •Staff rota planning to suit the business needs •Customer service •Skilled in working with luxury and lifestyle brands •Building business relationships •Motivated •Resourceful•

Event planning


November 2001 to December 2009 Store Manager

My role of store manager included the daily running of a trade store with a small team of employees. My role was to exceed sales targets and KPIs set. Product knowledge was key to my role as it included working closely with trade customers. I was responsibly for stock replenishment via both a manual and assisted replenishment system. I worked closely with my team and other stores with training and personal development to maximise their potential . Often I undertook staff training and product knowledge in other stores as my ability to communicate and explain is very effective.

Space planning and merchandising was also part of this role. Audit compliance was my responsibility from daily administration duties to stock take.

Core competencies

•Progression from sales assistant to store manager •Administration • Audit compliance/KPI achievement with results above company standard•Sales growth on targets set out •Stock management •New manager training •Staff training on products to launch them effectively •Securing new trade accounts therefore increasing business turnover

Awards and Acknowledgements

Micro com Customer service level 3 award
Micro com Management level 4 award
Welcome host award
Highest turnover of own brand product in a trade store (UK) Fastest sales growth of Tigi products in 3 months (UK)

Scott Stibbs

New Business Development

Scott Stibbs – A passionate, people centric and driven professional, experienced within a number of company formats. I am award winning retail leader, achieving outstanding results in all commercial, customer and people metrics through inspired leadership, team development and market leading standards.

Demonstrated agility in adapting to new roles, brands and challenges. My strongest skill is the ability to create a collective movement to a goal through team work, whilst working cross functionally to support and deliver business objectives in a friendly and competitive manner in equal measure.

Jonathan Ward

Chief Technical Officer

Jonathan Ward – Experienced web developer/technical lead, adept in all stages of advanced web development with a wealth of expertise and knowledge in design, software engineering, cloud computing, technical infrastructure, agile development, e-commerce. Jonathan has also developed new state of the art retail epos software systems.

His experience extends not only to major retailers on the high street but at retail outlets at many major international airports.

CTO – Wand Technology Ltd 

Manchester, December 2016 to Present

As the CTO of the business, I have been leading on all executive decisions with regards to the technological interests of this company. I have been responsible for outlining the company’s technological vision, implementing technology strategies, and ensuring that the technological resources are aligned with the company’s business needs.

Technical Lead –
Working on the ground transportation side of

Engineering Lead – Amazon
Working on the ground transportation side of

Tech Lead (contract) – Leonard Curtis

Manchester June 2018 to December 2019

During this contract I was working for Tech Britain, but represented one of the UKs largest administrators Leonard Curtis.

In October Social media giant Unilad fell into administration and was later acquired by The LadBible.

I lead the digital takeover and was tasked with making sure all digital assets were under the control of the administrators.

Role involved:
• Managing a team of multi disciplined developers.
• Managing and monitoring all of the digital assets owned by Unilad.
• Worked with The LadBible team after the acquisition to safely handover all assets.
• Worked closely with all stakeholders (Administrators, Unilad principles, The Ladbible principles)

Technical Lead – Telcom 

Manchester March 2018 to June 2018

This role involved managing a team of multi disciplined software engineers building, to build and deliver a full stack fleet management web app for an ISP in central Manchester called Telcom.

The application is used for generating inspection reports for both the vehicles and equipment within each vehicle (5000+ vehicles)

React Native Developer (Technical lead contractor) – SafeBuild

Manchester January 2018 to March 2018.

Managed a team of multi disciplined software engineering teams, to launch a native application for both IOS and Android.

Engineering Manager – Tech Britain

Managed a team of multi disciplined software engineering teams, to launch a new software platform for the government.

Frontend Developer – For-Ward Marketing

Manchester Central September 2014 to May 2015

Created a small digital agency with a family member. We sold websites/S.E.O management/Social media management packages to SMEs.

Frontend Developer (Part owner) – Scoffer LTD

Manchester Central February 2013 to September 2014

Created with a team of developers a restaurant/takeaway discount card scheme.

Fully managed the sales side of the business, my day to day roles were mainly focused/structured around bringing new establishments on board and helping build out the web platforms.

Managing Director – JW Retailers LTD

Bolton July 2010 to February 2013

Before embarking on a web development career I created the following business. Multi-tenanted retail outlet. (80 tenants)

I signed a lease for a 30,000 sq ft retail property, subdivided the space into smaller lettable units and rented the space to smaller retailers.

Businesses ranging from, cafes – a business centre housing 20 tech startups

Julie Kerr

Head of Concessions

Julie Kerr – very experienced concession manager who has a diverse contact list across all aspects of retail.
Formally the Head of concessions for Beales, Julie brings Over 20 years worth of retail concession and operational experience to the team. She is respected within the retail industry and has long standing relationships with many businesses.
Julie has a wide knowledge and understanding of what is desired by the customers. She has the ability to tweak this accordingly to store demographic and location to maximise the success and sales for a concession.

Head of Concessions – Beales department store
September 2000 to February 2020

Skilled in Retail, merchandising, Store management, inventory management, Loss prevention, multi channel retail and fashion.

Ted Ward

Property Adviser and New Business Consultant

Ted Ward – landlords, do you have empty or available department stores?  Please contact
our property adviser and new business consultant Ted Ward on the following email address: [email protected]

Mr Motivator

Consultant for Leisure

Derrick Errol Evans – Known commonly known as Mr Motivator was born in Jamaica but has lived most of his life in the UK.

After starting in the fitness business as an instructor in North west London, Evans went on to provide One2one training to many well known Celebrities. His very big break came along in August 1993.

Credited with turning around the fortunes of the Breakfast Television Show GMTV. Evans created a memorable persona wearing his trademark bright coloured unitards, with complimentary socks and bum bags.

During the 1990s, he released a number of Fitness Workout videos. His range of videos became the biggest selling titles in the UK, called BLT (Bums, Legs Tums) to date some 1.8m videos have been sold.

After approximately 10 years at GMTV Evans resigned and proceeded to develop the Motivational speaking side of his abilities, Providing talks and Team Building activities for many blue chip companies such as Diageo, Microsoft and Loreal.

Each year he makes appearances at any number of Music Festivals, around the UK. And abroad with also many Motivational speaking engagements

He has been living between the UK and Jamaica since the year 2000, running his eco-friendly adventure park called H’Evans Scent. Evans spends time travelling to the UK two or three times per month, for his many public duties.

In 2009 he came back to GMTV to spearhead a campaign on Fitness, The Get Motivated club, where he met prime Minister Gordon Brown and also worked on the Change 4 life campaign with the NHS.

In the same year he launched his New BLT video.

Evans provides mass workouts for many varying charities, schools and his unique way of exercising has meant that he is in great demand which continues to lead to numerous Tv, Film and radio appearances. Most recently Loose Women and Michael McIntyre Big Show and many more planned for 2019

In 2017 he launched his autobiography called The Warm Up.

In early 2019 Evans relocated back to the UK full time, as he seeks to continue and increase the amount of Festivals appearances together with more public speaking engagements.

2020: Fitness expert on new BBC show: Health check uk live. Commissioned for 2 weeks initially now recommissioned for a further 3 weeks.

Providing online Motivational talks, fitness demonstrations and classes to many Blue chip companies
Creating a UK wide fund raiser for major charity AGE UK

 Euan Ruddick

Marketing and Press Relations

Euan Ruddick AKA Big Wow has been at the forefront of marketing, design and the entertainment business for many years. His love of mentoring and helping people shine in their business has spanned many areas and he has amassed a huge following for his ability to reach out and has developed a friendship with the public and businesses alike.

His early years in life started as a buyer in the clothing industry and then went on to be the youngest ever appointed manager of Cecil Gee clothing in Glasgow at the tender age of 21, a position he held for many years.
From there on he started to develop his design and creative abilities by working alongside some of the biggest and most successful independent clothing companies and eventually he opened his own men’s clothing store in Ayr called Lepel Clothing and the Chinese Laundry for woman for which he designed and manufactured most of the clothes.

A change came around after 8 years and he ventured into his other love of life which is cooking and he opened up Big World Cafe in Prestwick which offered food from around the world, but a business partnership came to an end and saw Euan struggle to find an identity for the first time in his life. Euan admits that that dark period in his life was probably the building blocks of a deeper understanding of business and eventually his creativity once again kicked in and he created the very successful chain of stores called Original Shoe Company for a local businessman.

Euan continued to create and mentor and market businesses from takeaway food to aesthetic clinics eventually taking him to the stage and night club djing for which he was a resident DJ in Scotland’s longest-running nightclub Club De Mar creating the very successful Room Red. But marketing and his love of Ayrshire people saw him help develop the biggest independent news and media site in Ayrshire, supplying news, weather, travel and what’s on. It started as a fun hobby with his friend and 1 amazing volunteer and now enjoys a massive 1.5 million-plus monthly engagement. An important platform for the people and businesses of Ayrshire. It’s also allowed him to meet and interview celebrities over the years from the entertainment world politics and host major events.

But perhaps people will recognise him as the marketing guru of Steven Brown Art with his quirky jungle room to his popular Wednesday night live shows. Euan believes that no matter what your business is you have to give the public a journey of quality and fun to win them back into retail shopping, people love the enjoyment of shopping, we just need to try harder and make it more of a lifestyle that everyone can enjoy and that’s exactly his vision for 1517.

Euan is really excited for the future of 1517 and its new fresh approach to retail and with an amazing team alongside him, he promises to keep you up to date on social media and live instore entertainment.
His philosophy is very simple, all you have to do is let your light shine! when you do, people let their light shine back.

Mark Smith

Store Design Consultant

Mark Smith – experienced Retail Design Consultant responsible for the design, supply & installation of various Farm Shops, Garden Centres, Delicatessens, Butchers, Hotels & Restaurants. Skills include Project Management, Design & Supply of all types of Retail Projects.

Through various levels of management, strong team leadership and excellent communication skills have been achieved at both board level and throughout section levels & departments. Excellent interpersonal skills and diplomacy, good time management and delegation skills have been acquired to meet specific deadlines.

The ability to negotiate and influence business strategies to increase both revenue and efficiency for the company has been accomplished with accurate and precise information. Understanding the client’s needs under stressful conditions has been achieved through level headedness, sheer determination and the capacity to work hard!


Email: [email protected]

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